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Home domestic and international industry brand ordering special weekly briefing video meeting room micro reviewed magazine co Exhibition News You are here: News> Brand News> Sports Shoes giant Adidas backlog of goods worth 1 billion sneaker giant Adidas backlog of goods worth 1 billion 2009 Chinese shoes network www.cnxz.cn -04-16 09:30:05 Source: Phoenix shoes brand shoes brand Daquan Daquan Daquan mens shoes brand shoes brand shoes joining joining】 【Chinese shoes network inventory amazing Chinese Olympic sponsors Brand Research Institute today released the “Olympic marketing report” revealed that part of the Beijing Olympic sponsors due to over-optimistic estimates Olympic marketing results, before the Olympic Games in Beijing blindly increase production, causing a large number of stocks are still unable to digest, which became the apparel industry “disastrous.” Adidas, Heng Yuan Xiang, Mona, OConnell and other clothing brands, different levels of Beijing Olympic sponsors, but also the largest inventory of several Beijing Olympic sponsors. In addition, Vantage, Yadu, Liby, Lenovo and other companies, there are different levels of inventory so far can not digest. According to the China Brand Research Institute Zhengzhan Wei introduction, because Lenovo has quit global sponsor, other brands are Beijing Olympic sponsors. According to relevant regulations, in April 2009, the aforesaid brand all imprinted with the Beijing 2008 Olympic Games logo merchandise will expire. The largest inventory of Adidas, the commercial value of the backlog in the country up to 10 billion yuan, is close to some well-known garment enterprises in Fujian annual sales. Adidas dealers in order to clear inventory, think of ways to engage in bargains. Adidas does not have permission – cause excessive discount brand damage, since consumers will not be willing to buy regular-priced stock. Heng Yuan Xiang, and OConnell and other apparel brands, there is a similar situation. Compared to the clothing brand, other industries to light a lot of inventory. Huadi Gang released report shows that as of last year Vantage warehouse inventory torch only 18,460,000, the company lost 8.07 million yuan for this provision. Liby, unity, Arowana and other brands, clearing inventory is almost complete. Yili, Tsingtao, Yanjing, thoughts and other brands, virtually no inventory it. Overall, the fast moving consumer goods market due to rapid response, less affected by the Olympic market downturn. The clothing brand, order cycle typically lasts for six months, does not have sufficient time to adjust, resulting in the current alarming inventory.

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